The impact of the meal situation on the consumption of ready meals
Identifieur interne : 000732 ( Main/Exploration ); précédent : 000731; suivant : 000733The impact of the meal situation on the consumption of ready meals
Auteurs : Mia K. Ahlgren [Suède] ; Inga Ritt Gustafsson [Suède] ; Gunnar Hall [Suède]Source :
- International Journal of Consumer Studies [ 1470-6423 ] ; 2005-11.
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Abstract
The context in which a meal is eaten is known to affect intake and choice of food. The purpose of this study was to investigate in what typical situations ready meals are consumed and if consumer demands vary according to different situations. With a market survey four typical ready meal eating situations were identified, and the respondent's ready meal consumption was shown to be affected by situational factors. In the different eating situations there were dissimilar reasons for consumption. Two ready meal eating situations were investigated in greater detail in order to establish what triggered the ready meal consumption in these situations. One of these meal situations proved to be convenience driven and the other time driven. A situation‐oriented approach is suggested for further ready meal product development.
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DOI: 10.1111/j.1470-6431.2005.00416.x
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The purpose of this study was to investigate in what typical situations ready meals are consumed and if consumer demands vary according to different situations. With a market survey four typical ready meal eating situations were identified, and the respondent's ready meal consumption was shown to be affected by situational factors. In the different eating situations there were dissimilar reasons for consumption. Two ready meal eating situations were investigated in greater detail in order to establish what triggered the ready meal consumption in these situations. One of these meal situations proved to be convenience driven and the other time driven. A situation‐oriented approach is suggested for further ready meal product development.</div></front></TEI><affiliations><list><country><li>Suède</li></country></list><tree><country name="Suède"><noRegion><name sortKey="Ahlgren, Mia K" sort="Ahlgren, Mia K" uniqKey="Ahlgren M" first="Mia K." last="Ahlgren">Mia K. Ahlgren</name></noRegion><name sortKey="Ahlgren, Mia K" sort="Ahlgren, Mia K" uniqKey="Ahlgren M" first="Mia K." last="Ahlgren">Mia K. Ahlgren</name><name sortKey="Gustafsson, Inga Ritt" sort="Gustafsson, Inga Ritt" uniqKey="Gustafsson I" first="Inga Ritt" last="Gustafsson">Inga Ritt Gustafsson</name><name sortKey="Hall, Gunnar" sort="Hall, Gunnar" uniqKey="Hall G" first="Gunnar" last="Hall">Gunnar Hall</name></country></tree></affiliations></record>Pour manipuler ce document sous Unix (Dilib)
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